David Redmond is the perfect example of what the modern SEO analyst should be, with over 6 years of experience he has a broad based of skills and in a relatively new industry, as this one, his years of experience are a great advantage and he knows how to use this advantage on his favour.

He has learned how to become an all in one SEO analyst; he understood that this industry wasn’t dominated only by computer geeks and IT nerds any more so he combined his skills and knowledge of technology and programing with new knowledge in marketing and PR, social skills that before haven’t been too important to this trade.

SEO is not all about link exchange any more, the big focus in now in content and the positioning of this content in the right places online, so you need to know as much about writing as you know about HTML, analytics and metadata. The contemporary SEO needs to be an all-rounder and that is exactly what David Redmond and his peers have done, by keeping the all-important previous knowledge and combining it with the new skills that the industry requires for new markets.

Different SEOs have different ways to work but if there is something that none of us can afford to do is stay behind, if we don’t improve our skills to catch up with what the market is throwing at us then sooner than later we can find ourselves struggling to deal with the competition. Any SEO that is not prepared to deal with every part of the process is ill equipped to satisfy the demands of the market.

Any company that wants to improve its SEO department can think of David Redmond and compare its candidates to him, which would be the ideal of what you should be looking for. The ideal candidate should have a great set of skills that could deal with the process without falling short, and without being afraid of trying new techniques and approaches. It is all about innovation and experience, because only combining those two you can achieve perfection.

To sum things up for all SEOs out there you need to keep in mind that it doesn’t matter how good you are in certain area of the industry to need to catch up with the rest of it, you need to step up your game as David Redmond did.